Paper in a digital flow?

Paper is difficult medium to keep in a digital flow. For example, how can a digital registration be retained after a paper invitation? When you produce something paper, you leave the digital flow in most of the cases. But you want to exploit the power of paper, but you want to run the ongoing process … Read more

Digital marketing, marketing automation, etc.

Have you noticed that many terms no longer cover the load? That once you buy the product or service you must determine that the reason why you bought it is not completely obvious. And certainly, in marketing solutions this practice is commonplace. For example, a marketing automation tool. What should this do? I read the … Read more